According to PayNXT360, the ecommerce market in South Africa is expected to grow by 9.9% annually, reaching US$8,482.7 million by 2025. The ecommerce market in the country has experienced robust grow...
According to PayNXT360, the ecommerce market in South Africa is expected to grow by 9.9% annually, reaching US$8,482.7 million by 2025. The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 7.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.3% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$7,721.3 million to approximately US$11,666.4 million. This report provides a detailed data-centric analysis of the ecommerce industry in South Africa offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction. The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance. PayNXT360’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the B2C ecommerce market in South Africa, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country. South Africa B2C Ecommerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction South Africa Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction South Africa Quick Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction South Africa B2C Ecommerce Market Segmentation by Ecommerce Vertical -- Retail Shopping -- Travel & Hospitality -- Online Food Service -- Media & Entertainment -- Healthcare & Wellness -- Technology Products & Services -- Other South Africa B2C Ecommerce Market Segmentation by Retail Shopping Category -- Clothing, Footwear & Accessories -- Health, Beauty & Personal Care -- Food & Beverage -- Appliances & Electronics -- Home Improvement -- Books, Music & Video -- Toys & Hobby -- Auto Parts & Accessories -- Other South Africa B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel -- Platform-to-Consumer -- Direct-to-Consumer -- Consumer-to-Consumer South Africa B2C Ecommerce Market Segmentation by Travel & Hospitality Category -- Air Travel -- Train & Bus -- Taxi & Ride-Hailing -- Hotels & Resorts -- Other South Africa B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel -- Air Travel- Aggregator App -- Air Travel- Direct-to-Consumer -- Train & Bus- Aggregator App -- Train & Bus- Direct-to-Consumer -- Taxi & Ride-Hailing- Aggregator App -- Taxi & Ride-Hailing- Direct-to-Consumer -- Hotels & Resorts- Aggregator App -- Hotels & Resorts- Direct-to-Consumer -- Other- Aggregator App -- Other- Direct-to-Consumer South Africa B2C Ecommerce Market Segmentation by Online Food Service Sales Channel -- Aggregator App -- Direct-to-Consumer South Africa B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel -- Streaming Services -- Movies & Events -- Theme Parks & Gaming -- Other South Africa B2C Ecommerce Market Segmentation by Engagement Model -- Website-Based -- Live Streaming South Africa B2C Ecommerce Market Segmentation by Location -- Cross-Border -- Domestic South Africa B2C Ecommerce Market Segmentation by Device -- Mobile -- Desktop South Africa B2C Ecommerce Market Segmentation by Operating System -- iOS / macOS -- Android -- Other Operating Systems South Africa B2C Ecommerce Market Segmentation by City Tier -- Tier 1 -- Tier 2 -- Tier 3 South Africa B2C Ecommerce Market Segmentation by Payment Instrument -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash South Africa B2C Ecommerce Consumer Demographics & Behaviour -- Market Share by Age Group -- Market Share by Income Level -- Market Share by Gender South Africa B2C Ecommerce User Statistics & Ratios -- Internet Users -- Ecommerce Users -- Social Media Users -- Smartphone Penetration -- Banked Population -- Ecommerce Per Capita -- GDP Per Capita -- Ecommerce as % of GDP -- Cart Abandonment Rate -- Product Retun Rate South Africa B2C Ecommerce Operational Metrics by Ecommerce Segment -- Gross Merchandise Value by Segment South Africa B2C Ecommerce Operational Metrics by Retail Shopping Category -- Gross Merchandise Value by Category South Africa B2C Ecommerce Operational Metrics by Sales Channel -- Gross Merchandise Value by Channel South Africa B2C Ecommerce Operational Metrics by Location -- Gross Merchandise Value by Location South Africa B2C Ecommerce Operational Metrics by Device -- Gross Merchandise Value by Device South Africa B2C Ecommerce Operational Metrics by Operating System -- Gross Merchandise Value by Operating System South Africa B2C Ecommerce Operational Metrics by City Tier -- Gross Merchandise Value by City Tier South Africa B2C Ecommerce Operational Metrics by Payment Instrument -- Gross Merchandise Value by Payment Instrument
• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in South Africa with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments. • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns. • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning. • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce. • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain. • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. South Africa Ecommerce Market Size and Future Growth Dynamics 2.1 South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2 South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3 South Africa Ecommerce – Gross Merchandise Volume Trend Analysis, 2020-2029 3. South Africa Social Commerce Market Size and Forecast 3.1 South Africa Social Commerce – Gross Merchandise Value Trend Analysis 2020-2029 3.2 South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3 South Africa Social Commerce – Gross Merchandise Volume Trend Analysis, 2020-2029 4. South Africa Quick Commerce Market Size and Forecast 4.1 South Africa Quick Commerce – Gross Merchandise Value Trend Analysis 2020-2029 4.2 South Africa Quick Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 4.3 South Africa Quick Commerce – Gross Merchandise Volume Trend Analysis, 2020-2029 5. South Africa User Statistics and Ratios Of Key Performance Indicators 5.1 South Africa User Statistics, 2024 5.2 South Africa User Statistics of Card Abandonment Rate and Product Return Rate, 2024 5.3 South Africa Ecommerce Per Capita and GDP Per Capita, 2024 5.4 South Africa GDP Per Capita Trend Analysis, 2020-2029 6. South Africa Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 South Africa Ecommerce Market Share by Ecommerce Segments, 2020-2029 6.2 South Africa Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029 6.3 South Africa Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2020-2029 6.4 South Africa Online Food Service – Gross Merchandise Value Trend Analysis, 2020-2029 6.5 South Africa Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029 6.6 South Africa Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029 6.7 South Africa Technology Products and Services – Gross Merchandise Value Trend Analysis, 2020-2029 6.8 South Africa Other Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. South Africa Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 South Africa Ecommerce Market Share by Retail Shopping Categories, 2020-2029 7.2 Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 7.3 Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 7.4 Food & Beverage – Gross Merchandise Value Trend Analysis, 2020-2029 7.5 Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 7.6 Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 7.7 Books, Music & Video – Gross Merchandise Value Trend Analysis, 2020-2029 7.8 Toys & Hobby – Gross Merchandise Value Trend Analysis, 2020-2029 7.9 Auto – Gross Merchandise Value Trend Analysis, 2020-2029 7.10 Ecommerce Other – Gross Merchandise Value Trend Analysis, 2020-2029 8. South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 South Africa Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029 8.2 Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 8.3 Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 8.4 Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 9. South Africa Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 South Africa Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029 9.2 Air Travel – Gross Merchandise Value Trend Analysis, 2020-2029 9.3 Train & Bus – Gross Merchandise Value Trend Analysis, 2020-2029 9.4 Taxi Service – Gross Merchandise Value Trend Analysis, 2020-2029 9.5 Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2020-2029 9.6 Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2020-2029 10. South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029 10.1.2 Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.1.3 Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.2 Air Travel Market Share by Sales Channel 10.2.1 South Africa Air Travel Market Share by Sales Channel, 2020-2029 10.2.2 Air Travel – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.2.3 Air Travel – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.3 Hotels & Resorts Market Share by Sales Channel 10.3.1 South Africa Hotels & Resorts Market Share by Sales Channel, 2020-2029 10.3.2 Hotels & Resorts – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.3.3 Hotels & Resorts – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.4 Taxi Service Market Share by Sales Channel 10.4.1 South Africa Taxi Service Market Share by Sales Channel, 2020-2029 10.4.2 Taxi Service – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.4.3 Taxi Service – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.5 Other Segment Market Share by Sales Channel 10.5.1 South Africa Other Segment Market Share by Sales Channel, 2020-2029 10.5.2 Other – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.5.3 Other – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 11. South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 South Africa Market Share by Online Food Service Sales Channels, 2020-2029 11.2 Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 11.3 Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 12. South Africa Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 South Africa Market Share by Media and Entertainment Sales Channel, 2020-2029 12.2 Streaming Services – Gross Merchandise Value Trend Analysis, 2020-2029 12.3 Movies & Events – Gross Merchandise Value Trend Analysis, 2020-2029 12.4 Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029 12.5 Media and Entertainment Other – Gross Merchandise Value Trend Analysis, 2020-2029 13. South Africa Ecommerce Market Size and Forecast by Engagement Model 13.1 South Africa Ecommerce Market Share by Engagement Model, 2020-2029 13.2 Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2020-2029 13.3 Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2020-2029 14. South Africa Ecommerce Market Size and Forecast by Location 14.1 South Africa Ecommerce Market Share by Location, 2020-2029 14.2 Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 14.3 Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 15. South Africa Ecommerce Market Size and Forecast by Device 15.1 South Africa Ecommerce Market Share by Device, 2020-2029 15.2 Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 15.3 Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 16. South Africa Ecommerce Market Size and Forecast by Operating System 16.1 South Africa Ecommerce Market Share by Operating System, 2020-2029 16.2 Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2020-2029 16.3 Ecommerce Android – Gross Merchandise Value Trend Analysis, 2020-2029 16.4 Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis, 2020-2029 17. South Africa Ecommerce Market Size and Forecast by City 17.1 South Africa Ecommerce Market Share by City, 2020-2029 17.2 Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029 17.3 Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029 17.4 Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029 18. South Africa Ecommerce Market Size and Forecast by Payment Instrument 18.1 South Africa Ecommerce Market Share by Payment Instrument, 2020-2029 18.2 Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 18.3 Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 18.4 Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 18.5 Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 18.6 Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 18.7 Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 18.8 Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2020-2029 19. South Africa Ecommerce by Consumer Demographics 19.1 South Africa Ecommerce Market Share by Age Group, 2024 19.2 South Africa Ecommerce Market Share by Income Level, 2024 19.3 South Africa Ecommerce Market Share by Gender, 2024 20. Further Reading 20.1 About PayNXT360 20.2 Related Research
Table 1: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: South Africa Ecommerce – Average Value Per Transaction (US$), 2020-2029 Table 3: South Africa Ecommerce – Gross Merchandise Volume (Million), 2020-2029 Table 4: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: South Africa Social Commerce – Average Value Per Transaction (US$), 2020-2029 Table 6: South Africa Social Commerce – Gross Merchandise Volume (Million), 2020-2029 Table 7: South Africa Quick Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: South Africa Quick Commerce – Average Value Per Transaction (US$), 2020-2029 Table 9: South Africa Quick Commerce – Gross Merchandise Volume (Million), 2020-2029 Table 10: South Africa GDP Per Capita (US$), 2020-2029 Table 11: South Africa Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: South Africa Travel and Hospitality – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: South Africa Online Food Service – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: South Africa Media and Entertainment – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: South Africa Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: South Africa Technology Products and Services – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: South Africa Other segment Gross Merchandise Value (US$ Million), 2020-2029 Table 18: South Africa Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: South Africa Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 20: South Africa Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 21: South Africa Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: South Africa Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: South Africa Books, Music & Video – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: South Africa Toys & Hobby – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: South Africa Auto – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: South Africa Ecommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: South Africa Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: South Africa Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: South Africa Air Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: South Africa Train & Bus – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: South Africa Taxi Service – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: South Africa Hotels & Resorts – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: South Africa Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: South Africa Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: South Africa Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: South Africa Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: South Africa Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: South Africa Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: South Africa Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 42: Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 43: South Africa Other- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 44: South Africa Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 45: South Africa Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 46: South Africa Direct to Consumer– Gross Merchandise Value (US$ Million), 2020-2029 Table 47: South Africa Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 48: South Africa Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 49: South Africa Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 50: South Africa Media and Entertainment Other – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 51: South Africa Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 52: South Africa Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 53: South Africa Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 54: South Africa Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 55: South Africa Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 56: South Africa Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 57: South Africa Ecommerce iOS/macOS – Gross Merchandise Value (US$ Million), 2020-2029 Table 58: South Africa Ecommerce Android – Gross Merchandise Value (US$ Million), 2020-2029 Table 59: South Africa Ecommerce Other Operating Systems – Gross Merchandise Value (US$ Million), 2020-2029 Table 60: South Africa Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2020-2029 Table 61: South Africa Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2020-2029 Table 62: South Africa Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2020-2029 Table 63: South Africa Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 64: South Africa Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 65: South Africa Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 66: South Africa Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 67: South Africa Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 68: South Africa Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 69: South Africa Ecommerce Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: South Africa Ecommerce – Average Value Per Transaction (US$), 2020-2029 Figure 4: South Africa Ecommerce – Gross Merchandise Volume (Million), 2020-2029 Figure 5: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: South Africa Social Commerce – Average Value Per Transaction (US$), 2020-2029 Figure 7: South Africa Social Commerce – Gross Merchandise Volume (Million), 2020-2029 Figure 8: South Africa Quick Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 9: South Africa Quick Commerce – Average Value Per Transaction (US$), 2020-2029 Figure 10: South Africa Quick Commerce – Gross Merchandise Volume (Million), 2020-2029 Figure 11: South Africa User Statistics (Million), 2024 Figure 12: South Africa User Statistics of Card Abandonment Rate and Product Return Rate Figure 13: South Africa Ecommerce Per Capita and GDP Per Capita (US$), 2024 Figure 14: South Africa GDP Per Capita (US$), 2020-2029 Figure 18: South Africa Ecommerce Market Share by Ecommerce Segments (%), 2020-2029 Figure 19: South Africa Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: South Africa Travel and Hospitality – Gross Merchandise Value (US$ Million), 2020-2029 Figure 21: South Africa Online Food Service – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: South Africa Media and Entertainment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: South Africa Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: South Africa Technology Products and Services – Gross Merchandise Value (US$ Million), 2020-2029 Figure 25: South Africa Other segment Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: South Africa Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029 Figure 27: South Africa Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 28: South Africa Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 29: South Africa Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 30: South Africa Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: South Africa Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 32: South Africa Books, Music & Video – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: South Africa Toys & Hobby – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: South Africa Auto – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: South Africa Ecommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: South Africa Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029 Figure 37: South Africa Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: South Africa Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 40: South Africa Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029 Figure 41: South Africa Air Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: South Africa Train & Bus – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: South Africa Taxi Service – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: South Africa Hotels & Resorts – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: South Africa Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2020-2029 Figure 46: South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029 Figure 47: South Africa Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: South Africa Air Travel Market Share by Sales Channel (%), 2020-2029 Figure 50: South Africa Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: South Africa Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 52: South Africa Hotels & Resorts Market Share by Sales Channel (%), 2020-2029 Figure 53: South Africa Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 54: South Africa Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 55: South Africa Taxi Service Market Share by Sales Channel (%), 2020-2029 Figure 56: South Africa Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 57: South Africa Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 58: South Africa Other Segment Market Share by Sales Channel (%), 2020-2029 Figure 59: South Africa Other- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 60: South Africa Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 61: South Africa Market Share by Online Food Service Sales Channels (%), 2020-2029 Figure 62: South Africa Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 63: South Africa Direct to Consumer– Gross Merchandise Value (US$ Million), 2020-2029 Figure 64: South Africa Market Share by Media and Entertainment Sales Channel (%), 2020-2029 Figure 65: South Africa Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 66: South Africa Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 67: South Africa Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 68: South Africa Media and Entertainment Other – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 69: South Africa Ecommerce Market Share by Engagement Model (%), 2020-2029 Figure 70: South Africa Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 71: South Africa Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 72: South Africa Ecommerce Market Share by Location (%), 2020-2029 Figure 73: South Africa Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 74: South Africa Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 75: South Africa Ecommerce Market Share by Device (%), 2020-2029 Figure 76: South Africa Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 77: South Africa Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 78: South Africa Ecommerce Market Share by Operating System (%), 2020-2029 Figure 79: South Africa Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 80: South Africa Ecommerce Android – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 81: South Africa Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 82: South Africa Ecommerce Market Share by City (%), 2020-2029 Figure 83: South Africa Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 84: South Africa Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 85: South Africa Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 86: South Africa Ecommerce Market Share by Payment Instrument (%), 2020-2029 Figure 87: South Africa Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 88: South Africa Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 89: South Africa Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 90: South Africa Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 91: South Africa Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 92: South Africa Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 93: South Africa Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 94: South Africa Ecommerce Market Share by Age Group (%), 2024 Figure 95: South Africa Ecommerce Market Share by Income Level (%), 2024 Figure 96: South Africa Ecommerce Market Share by Gender (%), 2024
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